Anywhere Italy
Stemma di Forte dei Marmi

Tuscany · Lucca

Forte dei Marmi

The Versilia luxury beach built around an eighteenth-century marble-loading fort, with 99 bagni concessions and a Wednesday market that draws Milan.

Known for

  • BEACH CLUBS

    Around 99 bagni concessions along the Bandiera Blu coastline, the most exclusive renting cabanas for over 20,000 euros per season.

  • THE PONTILE

    Wooden marble-loading pier built 1867-1877 with tracks and a steam crane, now the central seafront promenade and viewpoint.

  • WEDNESDAY MARKET

    Piazza Marconi market running since the 1930s, with leather and cashmere stalls that pull weekday shoppers from Milan and Bologna.

When to visit

Best · May–Sep

  • J
  • F
  • M
  • A
  • M
  • J
  • J
  • A
  • S
  • O
  • N
  • D
  • Best
  • Hot or crowded
  • Quiet
  • Mostly closed

The festa: Ermete martire, 28 August

Why come

Forte dei Marmi sits at sea level on the Versilia coast, 8. 9 square kilometers of flat ground between the Apuan Alps and the Ligurian Sea. The town takes its name from a small fort built in 1788 under Grand Duke Leopold to defend the coast and used through the nineteenth century to stockpile marble shipped down from the Carrara and Seravezza quarries before loading onto ships at the wooden pier.

The Pontile, built between 1867 and 1877, carried tracks and a steam crane for the marble trade and is now the central promenade landmark. The town became a Belle Époque resort in the early twentieth century, then a luxury destination from the 1960s. Russian buyers arrived in the 1990s, the press named the seafront Piccola Russia, and by 2023 around 99 bagni concessions operate along the beach, the most prestigious cabins renting at over 20,000 euros per season.

We've been

Feature from our free newsletter

Forte dei Marmi | The Rich Town You Can't Fly To

It takes ten minutes on the bike, door to door, and in those ten minutes the town you are riding through turns into a different country. We cross one road, then another, and at some point, I never quite clock the moment it happens, the scale shifts. The villas double in size. The hedges get taller and then tall enough that you can't see over them.

Read the full feature on anywhereitaly.com

Forte dei Marmi — photo 1
Forte dei Marmi — photo 2

What to see

  • Fortino di Leopoldo

    The 1788 marble-loading fortress that gave the town its name, on the central piazza, now housing the Museo della Satira e della Caricatura.

  • Pontile

    Wooden marble-loading pier built between 1867 and 1877, with tracks and a steam crane, now the central seafront promenade.

  • Spiaggia di Forte dei Marmi

    Wide Versilia Bandiera Blu beach with around 99 bagni concessions running back to the Belle Époque, fine golden sand and the Apuan Alps as backdrop.

  • Mercato del Mercoledì

    Wednesday market on Piazza Marconi running since the 1930s, with clothing, leather and cashmere stalls that draw shoppers from Milan and Bologna.

  • Museo della Satira e della Caricatura

    Civic museum inside the Fortino, with 35,000 satirical drawings and political cartoons, founded 1992 from the Mauro Bambi bequest.

The slow-trip planner

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We’ve tried

What we got up to

Restaurants, walks, swims — the things we actually did in and around Forte dei Marmi, each with the piece we wrote about it.

We recommend

Where to eat and stay

Not our picks, but places the guides put their name to — a Michelin star, a Gambero Rosso fork, a Slow Food snail, a Michelin Key for the hotels. Worth a table, a counter, or a night when you pass through.

  • LorenzoRistorante

    Lorenzo carries one Michelin star, two Gambero Rosso forks (89/100), plus a place in L'Espresso's Top 300, among other nods.

  • Lux Lucis - Hotel Principe Forte dei MarmiRistorante

    One Michelin star for Lux Lucis - Hotel Principe Forte dei Marmi, along with two Gambero Rosso forks (88/100) and a place in L'Espresso's Top 300, among other nods.

  • BistrotRistorante

    Bistrot carries one Michelin star, plus two Gambero Rosso forks (86/100).

  • La MagnoliaRistorante

    La Magnolia carries one Michelin star, plus two Gambero Rosso forks (87/100).

  • SciabolaRistorante

    One Michelin star for Sciabola, and two Gambero Rosso forks (82/100).

  • Osteria del MareRistorante

    Osteria del Mare carries one Gambero Rosso fork (78/100).

  • Pesce BaraccaBistrot

    Pesce Baracca carries two Gambero Rosso tables.

  • Pensione AmericaHotel

    One Michelin Key for Pensione America, along with a Leading Hotels of the World listing and a place on Italy's historic-locali register.

  • Principe Forte dei MarmiHotel

    One Michelin Key for Principe Forte dei Marmi, and a Leading Hotels of the World listing.

  • Grand Hotel ImperialeHotel

    Grand Hotel Imperiale has a place in the Michelin hotel guide to its name.

  • The Magic Forte dei MarmiHotel

    The Magic Forte dei Marmi has a place in the Michelin hotel guide to its name.

Living here

  • Population 6,861
  • Commuter belti
  • Pharmacy in town
  • High school within a 30-minute drive
  • Nearest airport Florence / Pisa, 47 min drive
  • Regional capital Firenze, 1 h 24 min drive
Tags & datadesignations · numbers · sources

Recognised as

The numbers

  • Elevation: 2 m
  • Population: 6,861
  • Surface area: 8.88 km²

These figures were compiled from public directories — ISTAT, OpenStreetMap, Wikidata — and from the official listings of the guides named on this page. Town details change; verify with official sources before you travel.

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